Silvana Da Luca leads Strategic Relations at Diamond Standard. She drives industry partnerships and relations with investors to educate them on the diamond commodity and the expansion of the Diamond Standard market strategy platform. She has expertise in blockchain and innovative technologies and is part of a team working to launch the first digital commodity currency.
Silvana is also the Founder and Chair of the Tokenized Commodities Council, a nonprofit trade association, representing some of the most innovative companies in the new field of tokenized real assets. Member of TCC include Paxos, LODE, Diamond Standard, Brinks, Securrency, Trovio, Watr, Malca Amit, and others.
Originally from Europe, Silvana started her career in marketing and advertising, representing some of the largest European consumer goods companies: Beiersdorf, Henkel, Wolf, Lindt, BMW. In her 20s, she built a successful marketing agency and grew it to a team of 60 before exiting it eight years later to TBWA / Omnicom Group. After relocating to New York, Silvana used her global expertise to establish joint ventures in Europe on behalf of The Leading Hotels of the World and subsequently, she worked with the InterContinental Hotel Group, Sotheby’s, and Qi Ventures. In 2016, she joined PCG Advisory as Head of Digital Technologies, and has since focused on working with companies and entrepreneurs in the blockchain and innovative technologies space.
Founder of two nonprofit organizations and an elder care service, Silvana is passionate about philanthropy. She holds graduate degrees in Marketing from Sofia University and in Investments and Asset Management form NYU.
