“I Made a Faraday Cage Instead of a Doorbell” | Jamie Siminoff, Ring Founder | Global Alts Miami 2026
The founder of Ring, now the largest home security company in the world shares the untold stories of building the company: the Super Bowl ad controversy, accidentally building a Faraday cage, a Christmas Eve near-death experience, and why his email is still in every box.
Featuring:
- Adam Galli, Partner, True Ventures (Ring’s first institutional investor)
- Jamie Siminoff, Founder, Ring
TIMESTAMPS:
0:00 – Introduction
1:51 – The Super Bowl ad controversy explained
2:08 – “Did you fire the ad agency? No, I did it.”
3:26 – How the dog search feature actually works
4:37 – AI development: “Before AI and After AI”
5:52 – Firewatch: Using 10,000+ cameras during LA fires
7:39 – Balancing trust, privacy, and innovation
8:32 – Community requests and the Brown school shooting
9:40 – “Privacy and security can coexist”
10:01 – “Doing what’s right ages well”
10:39 – Why Jamie’s email is on every Ring box
12:09 – “Cheap code for running a business”
13:18 – Leadership: Making everyone culpable to customers
14:48 – The Faraday cage disaster
15:47 – “They used their logo as the antenna design”
16:58 – Christmas Eve Eve: $0 in the bank
18:15 – Random parameters burned into the chip
20:02 – “We’re just gonna have to shut down”
21:30 – The Christmas miracle: “It works!”
23:08 – From product to mission: Making neighborhoods safer
24:25 – “We get rewarded when someone understands”
25:15 – The Dyson model
25:36 – Buying Ring.com for $1 million
Recorded live at Global Alts Miami 2026
